How do you prepare for your fundraising this year? Will the tentative recovery lighten the mood with donors? Regardless of what may come organizations and charities still have to raise money. No choice about the matter but what’s the correct route to take?
Take a Little from a Lot of People
I recently saw an ad for a Charity in Detroit (can’t remember the name) that is sending out envelopes and asking you for $1 for children with medical needs. This is a brilliant idea! How many times have you thought you would give to a couldn’t seem to part with the money. Everyone can spare $1 and they even provide the envelope. Brilliant!
Online Giving
You might want to find a way to aline your cause with online giving. Incorporate website donations that are simple to use. In just five days, the Red Cross has raised more than $21 million for the relief effort in Haiti through text messages. Mobile marketing is huge and donors appreciate is simplicity. Might want to get your organization on board with that.
Loyal Followers
You’ve got to reward recurring donors. Those people who are regular and repeat givers. Send out a flyer, give them a call, just make sure they feel appreciated for their help. At the same time make it easy for first time donors to sign up as montly contributors. You want to make sure there’s a stable repeat donor base.
What’s working for your Organization? What does your youth group, sports team, school have planned for fundraising this year?
Comment with ideas you’ve come up that are working for you
I do love that plan that you highlighted about donating a dollar for kids.
Most of the time, in my experience, people don’t send cash, they send checks. And most make them out for more than a dollar. I’d be interested to see the results of this campaign to see how many people donated a dollar via mail.
Have you ever heard of Lean fundraising? If so, what do you think of it?
http://wildwomanfundraising.com
Hey Mazarine
I’d love to follow up on that campaign to see the results. I think it was probably a big success. I only saw the commercial once and can’t remember the organizations name. I think you’ve got the right idea, if donors are willing to sit down and write you out a check it’ll be for more than just a dollar.
Is this campaign wringing any bells for anybody out there?