I think social media for charities and fundraising is still in its early stages. Online platforms like facebook and twitter etc. are still jockeying for position. The only qualifiying yardstick for this should be effectiveness, which can be HUGELY different from popularity. We still haven’t seen what will turn out to be the fundraising media center on the web yet. Lets see what Jumo can come up with when it’s online.
When people think about an online campaign they think facebook causes and I see the logic. Facebook has TONS of traffic plus a cause page for every charity. That’s great and everything but the effectiveness of facebook for fundraising isn’t great.
According to the 2010 Social Media Bookmarks Study :
Only a small fraction of the 180,000 organizations on Facebook have raised more than $1,000.
Popular..YES
Effective..No
Not slagging facebook. What they do, they do very well. I’m merely stating that there are more effective ways to generate money for your causes.
Ok so where should you go to spread your impact on the web?
Razoo
100% of the money raised gets passed to the charities. Non Profits can start their own page and Razoo has a portable widget that you can port to other websites.
With twitter being ( argueably ) the next most influential social media outlet,Twitpay helps you generate money through retweets. Twitpay has a good system for generating donations, it’s quick, easy and has proven successful. The only issue I have with this service is their paystructure. I quote:
Twitpay only charges a percentage of the donations actually paid including a small per transaction fee.
Are they charging two fees here? Seems a little mysterious on this. I really think they could have been a more upfront with numbers on this.
Crowdrise
Our buddies at crowdrise do a fantastic job of gathering people at the grassroots level. This site is designed with the fun connectivity between people that makes facebook fun. Non Profits will find it easy to set up their presence as well. Crowdrise takes 7.5% for their expenses.
Those are just a few that I’ve taken a look at. What other systems have you tried and where do you fundraising through social media headed?